Why gold
Gold tends to maintain and increase its value compared to other assets

BEFORE PAPER MONEY THERE WAS GOLD - THE FIRST FORM OF MONEY \n USED TO PURCHASE GOODS. THE VALUE OF GOLD HAS BEEN UNIVERSALLY \n RECOGNIZED SINCE ANCIENT TIMES, AND TODAY'S INVESTORS \n REMAIN EAGER TO BUY GOLD.

Gold has been used as a storage of wealth for thousands of years and it's use dates back at least to the time of the ancient Egyptians. The value of gold has survived wars, outlasted generations and financial bubbles. Civilizations around the world and throughout history have used gold as a means to store wealth. And the same is true today.

Unlike paper money, gold has an intrinsic value that has stood the test of time compared to other precious metals. Gold is almost impossible to destroy and doesn't tarnish or decay, making it an evident choice to store wealth that can be preserved through time.

Many investors perceive gold as a safe and effective option to protect their portfolios against market instability and the destructive effects of inflation. In fact, barring temporary fluctuations, gold tends to maintain and increase its value compared to paper assets.

The gold standard was the foundation of major currencies until 1971, when US President Richard Nixon canceled the convertibility of the US dollar to gold. Today, gold is seen as a way to protect against economic instability, diversify an investment portfolio, and ensure liquidity.

While paper currencies like the USD, GBP and Euro hold no inherent value, gold is a tangible asset with an intrinsic value. Gold tends to do well when other assets do badly, but it does best when people lose faith in central banks.

YOU SHOULD INVEST IN GOLD FOR THE FOLLOWING REASONS:


1- PROTECTION AGAINST\ECONOMIC INSTABILITY


The average lifespan of fiat currency is only 27 years Even if a currency survives, invariably it will experience inflation. With central banks having the power to print as much currency as they please, combined with the destructive effects of inflation, the purchasing power of fiat money experiences a steady decline. The world’s oldest fiat currency, the British pound, is an excellent example: it has lost 99.5 percent of its value since inception. Historically gold is more resilient, and holds its worth better than any fiat currency, particularly in times of economic instability. When times are uncertain, gold offers stability.


2- DIVERSIFICATION


Gold is a safe haven in extreme market conditions. Gold's price generally rises when stocks or bonds fall. Because of this independence from other investments, gold offers an excellent way to offset your risk and exposure.


3- LIQUIDITY


Unlike many types of investment, gold is relatively easy to sell because of its worldwide demand. You will be able to sell your gold on the spot to any gold merchant anywhere in the world.

Gold is a mandatory part of a wise investor's portfolio. For thousands of years, prudent people have stored their wealth in gold. When you do so, you are following in their footsteps. Gold enables families to store wealth and pass it on to generations to come.

User stories

User stories

  • George Bernard Shaw

    Playwright

"You have to choose between trusting to the natural stability of gold and the natural stability of the honesty and intelligence of the members of the Government. And, with due respect for these gentlemen, I advise you, as long as the Capitalist system lasts, to vote for gold."

  • Alan Greenspan

    May 20, 1999

"Gold still represents the ultimate form of payment in the world. Fiat money in extremis is accepted by nobody. Gold is always accepted."

  • Warren Buffett

    American business magnate

....if you own one ounce of gold for an eternity, you will still own one ounce at its end."

  • Lord Rees Mogg

    economist & former editor of The Times

"Governments lie; bankers lie; even auditors sometimes lie: gold tells the truth."

  • Ralph Waldo Emerson

    American essayist

"The desire of gold is not for gold. It is for the means of freedom."